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InBloom Website

When shopping for flowers, the user experience is pretty boring and it lacks the special factor it really needs. InBloom is a new experience that tackles typical user issues with the current offerings such as:

 Lackluster user flows
Lack of a special factor
Not being able to customize their selections
Outdated visuals and offerings

InBloom offers users the option to fully customize their bouquet for their recipient, which makes the gifting experience more special for both parties, solving the issue of the lack of a special factor.

InBloom also offers unique collections such as the Zodiac Collection and Personalities Collection that cater more towards Gen Z and solve the issue of outdated offerings from the competition.

Prototype created using Figma. Graphics made in Adobe Illustrator and After Effects.