InBloom Website
When shopping for flowers, the user experience is pretty boring and it lacks the special factor it really needs. InBloom is a new experience that tackles typical user issues with the current offerings such as:
InBloom offers users the option to fully customize their bouquet for their recipient, which makes the gifting experience more special for both parties, solving the issue of the lack of a special factor.
InBloom also offers unique collections such as the Zodiac Collection and Personalities Collection that cater more towards Gen Z and solve the issue of outdated offerings from the competition.