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Candy Crush Redesign

The current Candy Crush website does not do the vibrant and fun game justice. Candy Crush is known as being the “mom” game and the website reflects that. It needs to attract younger audiences to expand their reach.

This project was a collaboration with a fellow student in class and a design speed challenge where we had a short amount of time to develop our design. These were the issues we found:

Outdated visuals that don’t translate to younger audiences
Lack of social media presence
Not being able to customize their selections
Outdated visuals and offerings

With a more vibrant visual design that better reflects the visuals of the game and a connection to social media, this redesign was influenced by our own Gen Z perspectives and what we tend to gravitate towards when it comes to visuals and user experiences.

Created using Figma and Illustrator.